ATM customers spend an average of 20% to 25% more than non-ATM customers do.
There are over 210 million ATM cards in the U.S.
In 1994, there were over 8 BILLION ATM transactions in the U.S.
60% of Americans ages 25-34 and 51% ages 25-49 use ATM machines 8 times a month, withdrawing an average of $60.00 per transaction.
Holidays and Thursday thru Saturday 's are the most popular days to use an ATM.
Cash retention among large retail stores is between 30-33%; retention among smaller retailers is 35-40%; and night clubs retain as much as 70-80% of the dispensed cash.Corporate client locations dispense 100% of their cash over weekend periods.
Retail location ATM machines that dispense $20.00 bills increase store sales by 8%… and $10.00 bills by 14%.
There are over 6 million retail outlets; only 5% offer ATM services.
Most ATM transactions are a result of an "impulse decision" by the customer. Therefore ATM's must be located in the highest customer traffic and be visible for the customer impulse reaction to take place.
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